
We can do more
together.
Init was built on the ambition of uniting the best companies – and people – within industrial automation and IT. That’s because we believe that together, we can do more.
Why
we're Init.
Init is created from the mergers and expansions of Scandinavian companies. We are all part of Init because together, we can do more – for our customers, for our employees and for the world around us.
And we believe that our tailored industrial IT and automation services can create even more value for even more customers when we work together.
How we
got here.
Init began in 2022 with an ambition to unite the best industrial IT and automation companies in the Nordic region.
The cornerstone to what is today Init Group was laid in January 2022 with the merger of Danish Picca and PD-Automation.
So far, 16 companies have joined Init.

















Extensive coverage,
local presence.
Init is built from several companies in different countries. We are rooted in Scandinavia, where we have strong local presence, but we have coverage across eight countries in Europe.
We believe that with our extensive coverage and local presence, we are able to serve our customers better and provide better opportunities for our employees.
Init has 35 offices in total:
- 22 in Denmark
- 6 in Sweden
- 2 in Norway
- 5 in the rest of Europe: North Macedonia, Spain, United Kingdom, Ireland and Germany