Init supports Team Rynkeby with Platinum sponsorship

to help children with critical illnesses.

Init has entered into a sponsorship agreement with the charity cycling team Team Rynkeby. The riders will cycle to Paris from 29 June to 6 July 2024 for the benefit of children with critical illnesses.

This summer, 2,349 Team Rynkeby riders will saddle up to make the trip to Paris to raise money for children with critical illnesses. In addition to the riders, 505 service personnel participate in the project.

Init for a good cause

The funds collected support vital research in critical illnesses and supports the work of various foundations that support children affected by critical disease and their families. A large part of the money is collected via sponsorships from benevolent companies.

For us here at Init, it makes perfect sense to support a good cause with social responsibility, teamwork and health in focus. For that reason, we have entered into a platinum sponsorship with Team Rynkeby.

“Like Init, Team Rynkeby is rooted in Denmark and have strong presence across the Nordic countries. Thus, from a purely geographical perspective, it makes great sense for us to support a cause that is so close to home. But more importantly, our set of values are similar. At Init, our core philosophy revolves around putting people first and believing in the power of collaboration. We understand – just like the cyclists of Team Rynkeby – that we are stronger together. And the organisation’s dedication mirrors our belief that by uniting our strengths, we can create meaningful change.”

Knut Akselvoll, Group CEO at Init.